Antecedents of Consumer Materialism: An exploration in Sri Lankan Context
Materialism is becoming a major problem in the world. Materialistic consumers consume more and even unnecessary things. Overconsumption is one of the major threats to the future of human survival. Hence, the intention of this research is to determine the antecedents of materialism in Sri Lankan cont...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Commerce & Manangement Studies, University of Kelaniya
2019-07-01
|
| Series: | Kelaniya Journal of Management |
| Online Access: | http://doi.org/10.4038/kjm.v8i1.7591 |