Identifying and classifying attributes of packaging for customer satisfaction-A Kano Model Approach
The packaging industry in India is predicted to grow at 18% annually. In recent years Packaging becomes a potential marketing tool. The marketer should design the packaging of high quality from customer perspective. As the research in the area of packaging is very few, study of quality attributes o...
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| Format: | Article |
| Language: | English |
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Universitat Politecnica de Valencia
2021-01-01
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| Series: | International Journal of Production Management and Engineering |
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| Online Access: | https://polipapers.upv.es/index.php/IJPME/article/view/13683 |