The public handshake, the pushed gossip and the healthcare marketing. A case study in the City Hospital Waid at Zurich
In 2008 the way of communication and marketing of the City Hospital Waid in Zurich (Switzerland) changed. With the website re-launch the same year the hospital started to talk less and show more, providing handshakes with the reinforced public presentations. 2010 saw the biggest party for employees...
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| Format: | Article |
| Language: | English |
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Research Group on Marketing and Operative Research
2013-04-01
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| Series: | Responsibility and Sustainability |
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| Online Access: | https://responsibility-sustainability.org/index.php/R-S/article/view/5 |