Semiotics Approach on Verbal Signs in Would You Care More IF I Was A Panda?

This study is aimed at identifying the verbal signs with their mode and connotative meaning of an advertisement. The data of this study was a wildlife advertisement entitled Would You Care More IF I Was A Panda? (2011) created by Ogilvy and published by World Wild Life. The data were collected using...

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Bibliographic Details
Main Authors: Anak Agung Gede Hari Wishnawa, I Nengah Sudipa, Ni Wayan Sukarini
Format: Article
Language:English
Published: Universitas Udayana 2021-02-01
Series:Humanis
Online Access:https://ojs.unud.ac.id/index.php/sastra/article/view/55981