ANALISIS EKUITAS MEREK (BRAND EQUITY) MELALUI KOMUNIKASI PEMASARAN TERPADU (INTEGRATED MARKETING COMMUNICATIONS - IMC) PADA PT. NASMOCO MAJAPAHIT SEMARANG
This research is aimed to explain the importance of marketing communication, to identify means of communication that can be used by a company to communicate with its customers, and to describe the policy and effectivity of a company in marketing communication. Interview with snowball sampling techni...
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| Format: | Article |
| Language: | English |
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Department of Business Administration, Diponegoro University
2012-09-01
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| Series: | Jurnal Administrasi Bisnis |
| Online Access: | https://ejournal.undip.ac.id/index.php/janis/article/view/4319 |