Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty

The problem of perceived quality by customers is an important topic that has been constantly concentrated by service companies since presenting services with excellent quality leads to strong competitive advantages such as increasing customer’s satisfaction and loyalty for companies. The current des...

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Bibliographic Details
Main Authors: Elaheh Bakhshizadeh, Rahmat Allah Gholipour, Hashem Aghazadeh
Format: Article
Language:fas
Published: Yazd University 2015-12-01
Series:کاوش‌های مدیریت بازرگانی
Subjects:
Online Access:http://bar.yazd.ac.ir/article_657_e49fac82f430177951c7521bec36f32d.pdf