Social cause advertising is not your traditional advertising

When designing advertisements, designers use a framework created by principles (guidelines) that form the foundation of the design. However, based on the literature, designers apply existing graphic design frameworks in social cause advertising without acknowledging that such advertisements differ...

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Bibliographic Details
Main Authors: Rafaella Maria Lakeridou, Christos Karpasitis
Format: Article
Language:English
Published: Art + Design: elearning lab - design for social change, Cyprus University of Technology 2022-11-01
Series:Discern
Subjects:
Online Access:https://www.designforsocialchange.org/journal/index.php/DISCERN-J/article/view/93