Perspective Paper – Is Tobacco Marketing Overpowering Tobacco Control in India?

The tobacco industry has made a gradual move from developed countries to developing countries to expand its market. As part of this trend, tobacco companies in India invest a substantial amount of money in marketing activities. Although the government of India has gradually been increasing restricti...

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Bibliographic Details
Main Author: Shamim Akhtar
Format: Article
Language:English
Published: Faculty of Management & Finance, University of Colombo 2021-12-01
Series:Colombo Business Journal
Subjects:
Online Access:https://mgmt.cmb.ac.lk/cbj/index.php/perspective-paper-is-tobacco-marketing-overpowering-tobacco-control-in-india/