Does the consumer awareness protect the exploitation? A Quantitative study in FMCG sector
Consumer awareness is one where the buyer could take the right decision in purchasing all types of product. Marketers in view of earning profit, neglect the interest of the consumers and this leads to exploitation of the buyers. To investigate the current scenario, this study focused on the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2024-01-01
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| Series: | Management Science Letters |
| Online Access: | https://www.growingscience.com/msl/Vol14/msl_2023_16.pdf |