The Conceptual Model for the Digital Content Marketing of Social Media to Boost Green Marketing

The present research has been done with a view to designing content marketing model at social media for boosting green marketing. As regards purpose, it is an applied research,and in terms of approach an exploratory survey, and typically, it can be subsumed under a qualitative research. The analysis...

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Bibliographic Details
Main Authors: Suma Mozaffari, Soleyman Iranzade, Hossein Gharabeygloo, Reza Ranjpoor
Format: Article
Language:English
Published: Allameh Tabataba'i University Press 2023-01-01
Series:International Journal of Digital Content Management
Subjects:
Online Access:https://dcm.atu.ac.ir/article_14421_205ced932d3811fee11d35fd4f8da0a8.pdf