Segmentation and Identifying the Characteristics of Customers of Irankhodro & Saipa Groups in Kerman city
In today dynamic and competitive economics, mass marketing is no more an effective and efficient option with regarding the costs to arrive the goal. With a limited budget of marketing, why you spend your marketing resources for those who probably do not use your products and services? Market segment...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2011-02-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_22117_c80bccade57d5d891ea4e20a45b97cac.pdf |