FRANCHISING AS AN INSTRUMENT OF ECONOMIC ACTIVATION OF MARKET PLAYERS
The aim of this paper is to present franchising as a means of supporting the functioning of businesses and increasing their economic activity. To achieve this aim, the essence of functioning of the franchise in the conditions at Polish economy, was described. There were listed the number of franch...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Gdańsk University of Technology
2014-01-01
|
| Series: | Research on Enterprise in Modern Economy Theory and Practice |
| Subjects: | |
| Online Access: | https://journal.mostwiedzy.pl/reme/article/view/1390 |