On the question of democratization of the electoral process: the essence and instruments of electronic marketing

The article examines the essence and instruments of electronic marketing as a factor of democratization of the electoral process. The author analyses the concepts of political, electoral and electronic marketing. The article outlines the levels of development of electronic marketing in political act...

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Bibliographic Details
Main Author: Mykhalchuk Svitlana Olexandrivna
Format: Article
Language:English
Published: Institute of Modern Humanitarian Researches 2016-07-01
Series:Studia Humanitatis
Subjects:
Online Access:http://st-hum.ru/en/node/408/