Determinants of customer satisfaction towards buying fresh foods in supermarkets - A study in Ho Chi Minh City
The study aims to identify the determinants of customer satisfaction towards purchasing fresh food in the supermarkets in Ho Chi Minh City. Based on synthesizing and systematizing related studies as well as the model of service quality and customer satisfaction to the retail market, we find that the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
HDV INSER., JSC
2022-03-01
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| Series: | Journal of International Economics and Management |
| Subjects: | |
| Online Access: | https://jiem.ftu.edu.vn/index.php/jiem/article/view/223 |