A decision making model under uncertainty for advertisement allocation problem with multiple objectives
This paper presents a multi-objective model to assist in developing advertisement allocation patterns on television. Television advertising is one of the main tools of marketing where a manufacturer tries to put forth maximum information about his product. This helps in creating awareness about his...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
KeAi Communications Co. Ltd.
2021-01-01
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| Series: | Sustainable Operations and Computers |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666412721000313 |