Youtube as a New Means of Marketing Communication
This paper discusses a new trend in marketing communication represented by a new generation of YouTubers. The target group, young people aged 12-16, is absorbed in following the YouTubers who set the trends in shopping; not only what one should buy but also when. There is often some kind of cooperat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Žilina
2017-04-01
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| Series: | Communications |
| Subjects: | |
| Online Access: | https://komunikacie.uniza.sk/artkey/csl-201702-0028_youtube-as-a-new-means-of-marketing-communication.php |