Utilizing Temporary Spaces. Location Strategies of Pop-up Restaurants in Berlin
The paper engages with the accompanying location strategies of temporary catering businesses. Hereby, the contemporary trend of so-called pop-up restaurants in Berlin emphasizes a paragon for both the ‘temporality’ and ‘eventisation’ of economic activities. Against this background, a methodology mi...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
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oekom verlag GmbH
2020-02-01
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| Series: | Raumforschung und Raumordnung |
| Subjects: | |
| Online Access: | http://rur.oekom.de/index.php/rur/article/view/289 |
| _version_ | 1811236221352935424 |
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| author | Nils Pfeufer Lech Suwala |
| author_facet | Nils Pfeufer Lech Suwala |
| author_sort | Nils Pfeufer |
| collection | DOAJ |
| description |
The paper engages with the accompanying location strategies of temporary catering businesses. Hereby, the contemporary trend of so-called pop-up restaurants in Berlin emphasizes a paragon for both the ‘temporality’ and ‘eventisation’ of economic activities. Against this background, a methodology mix consisting of quantitative (generation of a database) and quantitative methods (a series of semi-structured expert interviews) provides the breeding ground for an inductive analysis of this emergent phenomenon. The latter aligns with principles of Grounded Theory and attempts to assemble the current sparse insights with regard to this subject. The results show manifold objectives when running these temporary catering businesses comprising economic (profit-seeking, advertising and brand recognition, product testing and concept design), social/societal (connecting people, staging an extraordinary experience) and personal reasons (personal and professional fulfillment). Concerning locational choice, different location strategies of pop-ups become visible in this realm: either as locational cooperatives with business and/or communicative synergies or as isolated and closed events at unusual locations, which, however, always strive for a holistic experience with a distinctive atmosphere in the sense of “valorisation of a temporarily organised uniqueness”. These trends point to imperatives of an emerging cognitive-cultural capitalism, which is based on an eventisation of economic activities exploiting both the scarce resource “attention” and the memorability of experiences.
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| first_indexed | 2024-04-12T12:05:13Z |
| format | Article |
| id | doaj.art-ef86a6a99dfd45aca7a7e19247360bd9 |
| institution | Directory Open Access Journal |
| issn | 0034-0111 1869-4179 |
| language | deu |
| last_indexed | 2024-04-12T12:05:13Z |
| publishDate | 2020-02-01 |
| publisher | oekom verlag GmbH |
| record_format | Article |
| series | Raumforschung und Raumordnung |
| spelling | doaj.art-ef86a6a99dfd45aca7a7e19247360bd92022-12-22T03:33:43Zdeuoekom verlag GmbHRaumforschung und Raumordnung0034-01111869-41792020-02-01781Utilizing Temporary Spaces. Location Strategies of Pop-up Restaurants in BerlinNils Pfeufer0Lech Suwala1Humboldt-Universität zu Berlin, Geographisches InstitutBerlin, DeutschlandTechnische Universität Berlin, Institut für Stadt- und RegionalplanungBerlin, Deutschland The paper engages with the accompanying location strategies of temporary catering businesses. Hereby, the contemporary trend of so-called pop-up restaurants in Berlin emphasizes a paragon for both the ‘temporality’ and ‘eventisation’ of economic activities. Against this background, a methodology mix consisting of quantitative (generation of a database) and quantitative methods (a series of semi-structured expert interviews) provides the breeding ground for an inductive analysis of this emergent phenomenon. The latter aligns with principles of Grounded Theory and attempts to assemble the current sparse insights with regard to this subject. The results show manifold objectives when running these temporary catering businesses comprising economic (profit-seeking, advertising and brand recognition, product testing and concept design), social/societal (connecting people, staging an extraordinary experience) and personal reasons (personal and professional fulfillment). Concerning locational choice, different location strategies of pop-ups become visible in this realm: either as locational cooperatives with business and/or communicative synergies or as isolated and closed events at unusual locations, which, however, always strive for a holistic experience with a distinctive atmosphere in the sense of “valorisation of a temporarily organised uniqueness”. These trends point to imperatives of an emerging cognitive-cultural capitalism, which is based on an eventisation of economic activities exploiting both the scarce resource “attention” and the memorability of experiences. http://rur.oekom.de/index.php/rur/article/view/289Temporary cateringLocation strategiesAttention economyExperience economyCognitive-cultural capitalismBerlin |
| spellingShingle | Nils Pfeufer Lech Suwala Utilizing Temporary Spaces. Location Strategies of Pop-up Restaurants in Berlin Raumforschung und Raumordnung Temporary catering Location strategies Attention economy Experience economy Cognitive-cultural capitalism Berlin |
| title | Utilizing Temporary Spaces. Location Strategies of Pop-up Restaurants in Berlin |
| title_full | Utilizing Temporary Spaces. Location Strategies of Pop-up Restaurants in Berlin |
| title_fullStr | Utilizing Temporary Spaces. Location Strategies of Pop-up Restaurants in Berlin |
| title_full_unstemmed | Utilizing Temporary Spaces. Location Strategies of Pop-up Restaurants in Berlin |
| title_short | Utilizing Temporary Spaces. Location Strategies of Pop-up Restaurants in Berlin |
| title_sort | utilizing temporary spaces location strategies of pop up restaurants in berlin |
| topic | Temporary catering Location strategies Attention economy Experience economy Cognitive-cultural capitalism Berlin |
| url | http://rur.oekom.de/index.php/rur/article/view/289 |
| work_keys_str_mv | AT nilspfeufer utilizingtemporaryspaceslocationstrategiesofpopuprestaurantsinberlin AT lechsuwala utilizingtemporaryspaceslocationstrategiesofpopuprestaurantsinberlin |