Product Scarcity Strategy And Price Promotion To Purchase Intention: An Inverted U-Shaped Relationship
The existing literature suggests that the scarcity signal is a crucial factor that determines consumer purchase intention. However, research inconsistencies regarding the direction of the relationship require more attempts to understand whether there is a possible inverted U-shaped relationship betw...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Tarumanagara
2023-06-01
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| Series: | Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://www.ecojoin.org/index.php/EJM/article/view/1343 |