Exploring the Personality Traits of Portugal as a Tourist Destination: Perspective of the Czech Market
The personality of a destination is vital to build a coherent destination brand and strengthen the place identity. Furthermore, brand personality appears in literature as a strategic axis that can be explored by tourist destinations in order to differentiate themselves from competitors. Since a bra...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre for Tourism, Sustainability and Well-being - CinTurs; University of Algarve
2015-06-01
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| Series: | Journal of Spatial and Organizational Dynamics |
| Subjects: | |
| Online Access: | http://www.cieo.pt/journal/J_2_2015/article2.pdf |