The Effect of Other People's Recommendations and Social Media Facilities on Purchase Interest
Technological developments can make it easier for consumers to give an assessment or review of the products they buy and the results of these reviews can influence consumers to be interested or not buy, buying products after knowing information from consumers directly or indirectly through online r...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Bandung: Prodi Manajemen FE Universitas Langlangbuana
2022-08-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/1903 |
| _version_ | 1827610091825659904 |
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| author | Tanty Sondari Epa Nopianti |
| author_facet | Tanty Sondari Epa Nopianti |
| author_sort | Tanty Sondari |
| collection | DOAJ |
| description |
Technological developments can make it easier for consumers to give an assessment or review of the products they buy and the results of these reviews can influence consumers to be interested or not buy, buying products after knowing information from consumers directly or indirectly through online reviews. This study aims to determine other people's recommendations and social media facilities on the interest in buying a CV. Consina Sagara Alam backpack product. As well as to determine the magnitude of the influence of other people's recommendations and social media facilities on the interest in buying backpack products on a CV. Consina Sagara Alam. The research method used is descriptive and verification with a sample of 100 respondents. Data collection techniques used are observation questionnaires and literature studies. The statistical analysis method used is path analysis with partial hypothesis testing (t-test) and simultaneously (f-test). The results of the t-test show that there is a significant positive effect between other people's recommendations and purchase interest and there is a significant positive effect between social media facilities and purchase interest. While the results of the f-test showed that there was a significant influence between other people's recommendations and social media facilities on purchase interest.
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| first_indexed | 2024-03-09T07:43:52Z |
| format | Article |
| id | doaj.art-efb29b960d4f446bb0b87db560d67fe1 |
| institution | Directory Open Access Journal |
| issn | 2579-4892 2655-8327 |
| language | English |
| last_indexed | 2024-03-09T07:43:52Z |
| publishDate | 2022-08-01 |
| publisher | Bandung: Prodi Manajemen FE Universitas Langlangbuana |
| record_format | Article |
| series | Almana: Jurnal Manajemen dan Bisnis |
| spelling | doaj.art-efb29b960d4f446bb0b87db560d67fe12023-12-03T04:17:58ZengBandung: Prodi Manajemen FE Universitas LanglangbuanaAlmana: Jurnal Manajemen dan Bisnis2579-48922655-83272022-08-016210.36555/almana.v6i2.1903The Effect of Other People's Recommendations and Social Media Facilities on Purchase InterestTanty Sondari0Epa Nopianti1Universitas Langlangbuana, IndonesiaUniversitas Langlangbuana, Indonesia Technological developments can make it easier for consumers to give an assessment or review of the products they buy and the results of these reviews can influence consumers to be interested or not buy, buying products after knowing information from consumers directly or indirectly through online reviews. This study aims to determine other people's recommendations and social media facilities on the interest in buying a CV. Consina Sagara Alam backpack product. As well as to determine the magnitude of the influence of other people's recommendations and social media facilities on the interest in buying backpack products on a CV. Consina Sagara Alam. The research method used is descriptive and verification with a sample of 100 respondents. Data collection techniques used are observation questionnaires and literature studies. The statistical analysis method used is path analysis with partial hypothesis testing (t-test) and simultaneously (f-test). The results of the t-test show that there is a significant positive effect between other people's recommendations and purchase interest and there is a significant positive effect between social media facilities and purchase interest. While the results of the f-test showed that there was a significant influence between other people's recommendations and social media facilities on purchase interest. http://journalfeb.unla.ac.id/index.php/almana/article/view/1903Other People's RecommendationsPurchase InterestSocial Media Facilities |
| spellingShingle | Tanty Sondari Epa Nopianti The Effect of Other People's Recommendations and Social Media Facilities on Purchase Interest Almana: Jurnal Manajemen dan Bisnis Other People's Recommendations Purchase Interest Social Media Facilities |
| title | The Effect of Other People's Recommendations and Social Media Facilities on Purchase Interest |
| title_full | The Effect of Other People's Recommendations and Social Media Facilities on Purchase Interest |
| title_fullStr | The Effect of Other People's Recommendations and Social Media Facilities on Purchase Interest |
| title_full_unstemmed | The Effect of Other People's Recommendations and Social Media Facilities on Purchase Interest |
| title_short | The Effect of Other People's Recommendations and Social Media Facilities on Purchase Interest |
| title_sort | effect of other people s recommendations and social media facilities on purchase interest |
| topic | Other People's Recommendations Purchase Interest Social Media Facilities |
| url | http://journalfeb.unla.ac.id/index.php/almana/article/view/1903 |
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