The Effect of Other People's Recommendations and Social Media Facilities on Purchase Interest

The Effect of Other People's Recommendations and Social Media Facilities on Purchase Interest

Technological developments can make it easier for consumers to give an assessment or review of the products they buy and the results of these reviews can influence consumers to be interested or not buy, buying products after knowing information from consumers directly or indirectly through online r...

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Bibliographic Details
Main Authors: Tanty Sondari, Epa Nopianti
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2022-08-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Other People's Recommendations
Purchase Interest
Social Media Facilities
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/1903

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