A reverse mechanism of advance selling driven by information asymmetry and competition

Enlightened by popular online business practices emerging in recent years, we aim to investigate a problem involving a flipped procedure in contrast with traditional advance selling, which is referred to as “reverse advance selling” (RAS) in this paper. We consider competition and information asymmet...

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Bibliographic Details
Main Author: Yi Zou
Format: Article
Language:English
Published: Elsevier 2023-05-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844023028220