Investigating the Role of Psychological, Social, Religious and Ethical Determinants on Consumers’ Purchase Intention and Consumption of Convenience Food

Investigating the Role of Psychological, Social, Religious and Ethical Determinants on Consumers’ Purchase Intention and Consumption of Convenience Food

Despite impressive market growth, increasing demand and economic importance of convenience food in emerging economies such as India, comprehensive research regarding the role of psychological and social determinants on convenience food choice is lacking. Therefore, this research aims to investigate...

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Bibliographic Details
Main Authors: Hena Imtiyaz, Peeyush Soni, Vimolwan Yukongdi
Format: Article
Language:English
Published: MDPI AG 2021-01-01
Series:Foods
Subjects:
convenience food
determinants
purchase intention
consumption
confirmatory factor analysis
structural equation modeling
Online Access:https://www.mdpi.com/2304-8158/10/2/237

Internet

https://www.mdpi.com/2304-8158/10/2/237

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