Connectivity and Barriers: Cross-cultural Advertising Communication
The world has been connected into a large unified market, forming a global organic economy. Economic globalization has increased the number of multinational companies and transnational projects. Cross-cultural advertising is an indispensable part of the cultural inheritance of the brand’s origin cou...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/08/shsconf_iclcc2023_02017.pdf |