Managing Athletic Department Touch Points
Athlete recruitment and delivery of the sport experience are critical components in determining the success of intercollegiate athletic teams and programs. Here, the athletic department brand and the associations of the brand achieved through “touch points” influence student-athletes’ perceptions of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kansas Libraries
2013-12-01
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| Series: | Journal of Intercollegiate Sport |
| Subjects: | |
| Online Access: | https://journals.ku.edu/jis/article/view/10154 |