ACTIVITY OF BRAZILIAN TOURISM AGENCIES IN SOCIAL MEDIA: AN ANALYSIS USING NATURAL LANGUAGE PROCESSING

ACTIVITY OF BRAZILIAN TOURISM AGENCIES IN SOCIAL MEDIA: AN ANALYSIS USING NATURAL LANGUAGE PROCESSING

ABSTRACT This paper aims to analyze the activity of two Brazilian tourism agencies in social media and the online behavior of their consumers. The research used Natural language processing resources supported by sentiment and content analysis techniques. The main results show a prevalence of positiv...

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Bibliographic Details
Main Authors: Danillo Magno Duarte Guedes, Marlusa de Sevilha Gosling
Format: Article
Language:Portuguese
Published: Universidade Federal de Minas Gerais, Escola de Ciência da Informação 2023-07-01
Series:Perspectivas em Ciência da Informação
Subjects:
Content marketing
Social media
User-generated content
Natural language processing
Sentiment analysis
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1413-99362023000100204&lng=en&tlng=en

Internet

http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1413-99362023000100204&lng=en&tlng=en

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