A Mobile App Engagement Comprehensive Model of Matching to Purchase History Data:
Mobile app engagement is receiving increasing attention in both practice and academic research. The aim of this study was to examine structural relationships through a comprehensive engagement model, and to measure the factors that influence mobile app engagement and loyalty and that match actual pu...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2024-02-01
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| Series: | Maketingu rebyu |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/5/1/5_2024.007/_html/-char/en |