A Mobile App Engagement Comprehensive Model of Matching to Purchase History Data:
Mobile app engagement is receiving increasing attention in both practice and academic research. The aim of this study was to examine structural relationships through a comprehensive engagement model, and to measure the factors that influence mobile app engagement and loyalty and that match actual pu...
| Main Author: | |
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2024-02-01
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| Series: | Maketingu rebyu |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/5/1/5_2024.007/_html/-char/en |
| _version_ | 1797246627275079680 |
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| author | Hiroyuki Takahashi |
| author_facet | Hiroyuki Takahashi |
| author_sort | Hiroyuki Takahashi |
| collection | DOAJ |
| description | Mobile app engagement is receiving increasing attention in both practice and academic research. The aim of this study was to examine structural relationships through a comprehensive engagement model, and to measure the factors that influence mobile app engagement and loyalty and that match actual purchase history (behavior) data. The study was conducted on the mobile apps of members of a grocery company. The model was used to show that the design of the mobile app (especially its ease of use) increased engagement, and that this engagement influenced attitudinal loyalty (mainly the intention to recommend the app to others) and behavioral loyalty, and positively influenced purchase behavior. Especially, the mobile app engagement had a stronger influence than attitudinal loyalty on actual purchase behavior. |
| first_indexed | 2024-04-24T19:45:48Z |
| format | Article |
| id | doaj.art-efe30be8db454c0794d3c3d0f48629bd |
| institution | Directory Open Access Journal |
| issn | 2435-0443 |
| language | Japanese |
| last_indexed | 2024-04-24T19:45:48Z |
| publishDate | 2024-02-01 |
| publisher | Japan Marketing Academy |
| record_format | Article |
| series | Maketingu rebyu |
| spelling | doaj.art-efe30be8db454c0794d3c3d0f48629bd2024-03-25T07:42:09ZjpnJapan Marketing AcademyMaketingu rebyu2435-04432024-02-0151556310.7222/marketingreview.2024.007marketingreviewA Mobile App Engagement Comprehensive Model of Matching to Purchase History Data:Hiroyuki Takahashi0Professor, Doshisha University Faculty of Commerce, JapanMobile app engagement is receiving increasing attention in both practice and academic research. The aim of this study was to examine structural relationships through a comprehensive engagement model, and to measure the factors that influence mobile app engagement and loyalty and that match actual purchase history (behavior) data. The study was conducted on the mobile apps of members of a grocery company. The model was used to show that the design of the mobile app (especially its ease of use) increased engagement, and that this engagement influenced attitudinal loyalty (mainly the intention to recommend the app to others) and behavioral loyalty, and positively influenced purchase behavior. Especially, the mobile app engagement had a stronger influence than attitudinal loyalty on actual purchase behavior.https://www.jstage.jst.go.jp/article/marketingreview/5/1/5_2024.007/_html/-char/enmobile app engagementloyaltypurchase behavior |
| spellingShingle | Hiroyuki Takahashi A Mobile App Engagement Comprehensive Model of Matching to Purchase History Data: Maketingu rebyu mobile app engagement loyalty purchase behavior |
| title | A Mobile App Engagement Comprehensive Model of Matching to Purchase History Data: |
| title_full | A Mobile App Engagement Comprehensive Model of Matching to Purchase History Data: |
| title_fullStr | A Mobile App Engagement Comprehensive Model of Matching to Purchase History Data: |
| title_full_unstemmed | A Mobile App Engagement Comprehensive Model of Matching to Purchase History Data: |
| title_short | A Mobile App Engagement Comprehensive Model of Matching to Purchase History Data: |
| title_sort | mobile app engagement comprehensive model of matching to purchase history data |
| topic | mobile app engagement loyalty purchase behavior |
| url | https://www.jstage.jst.go.jp/article/marketingreview/5/1/5_2024.007/_html/-char/en |
| work_keys_str_mv | AT hiroyukitakahashi amobileappengagementcomprehensivemodelofmatchingtopurchasehistorydata AT hiroyukitakahashi mobileappengagementcomprehensivemodelofmatchingtopurchasehistorydata |