Is Transcreation Another Way of Translating? Subtitling Estrella Damm’s Advertising Campaigns into English
The current international advertising scenario has led to a new professional profile within advertising translation called transcreator. Transcreation has an explicit call for creativity and semiotic and cultural adaptation. Beer advertising has tried to respond to this call by undergoing significa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Antioquia
2023-05-01
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| Series: | Ikala: Revista de Lenguaje y Cultura |
| Subjects: | |
| Online Access: | https://revistas.udea.edu.co/index.php/ikala/article/view/349626 |