The Existence of the Solution to the Control Problem of Advertising Expenses with Distributed Lag
The dynamic optimal control problem of promotion expenses is analyzed in the paper. The model takes into account response lags of consumers, the response originates from advertising influence and previous purchases. The considered model describes accumulated advertising effect in a time period of ad...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Irkutsk State University
2016-12-01
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| Series: | Известия Иркутского государственного университета: Серия "Математика" |
| Subjects: | |
| Online Access: | http://isu.ru/journal/downloadArticle?article=_5264e9c54d0448abadf59e49ee347489&lang=rus |