Exploring the relationships between personality and color preferences

IntroductionThis study set out to quantitatively examine the relationship between personality and color, focusing on connotations and preference.MethodA total of 854 Koreans, aged from 20 to 60, participated in the study. They indicated which colors they associated with various personality words, co...

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Bibliographic Details
Main Authors: Juliet Jue, Jung Hee Ha
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-12-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1065372/full