Exploring the relationships between personality and color preferences
IntroductionThis study set out to quantitatively examine the relationship between personality and color, focusing on connotations and preference.MethodA total of 854 Koreans, aged from 20 to 60, participated in the study. They indicated which colors they associated with various personality words, co...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-12-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1065372/full |
| _version_ | 1811196484842946560 |
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| author | Juliet Jue Jung Hee Ha |
| author_facet | Juliet Jue Jung Hee Ha |
| author_sort | Juliet Jue |
| collection | DOAJ |
| description | IntroductionThis study set out to quantitatively examine the relationship between personality and color, focusing on connotations and preference.MethodA total of 854 Koreans, aged from 20 to 60, participated in the study. They indicated which colors they associated with various personality words, completed the Ten Item Personality Inventory, and ranked their color preferences. We analyzed the data using frequency analysis, correlation analysis, t-tests, regression analysis, and cluster analysis.ResultsThe analyses revealed that all five personality types have characteristic color associations. Through regression analysis, we found that color preference can significantly predict personality. The comparison among personality groups produced by cluster analysis confirmed that people with strong specific personalities prefer the colors that symbolize their personalities.DiscussionThis study’s findings highlight the relationship between personality and color preference. The limitations and suggestions for future studies are also presented. |
| first_indexed | 2024-04-12T00:59:32Z |
| format | Article |
| id | doaj.art-effea6b2aef741b3b7609ca96e0d70b6 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-12T00:59:32Z |
| publishDate | 2022-12-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-effea6b2aef741b3b7609ca96e0d70b62022-12-22T03:54:31ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-12-011310.3389/fpsyg.2022.10653721065372Exploring the relationships between personality and color preferencesJuliet Jue0Jung Hee Ha1Department of Art Therapy, Hanyang Cyber University, Seoul, Republic of KoreaGraduate School of Counseling Psychology, Hanyang University, Seoul, Republic of KoreaIntroductionThis study set out to quantitatively examine the relationship between personality and color, focusing on connotations and preference.MethodA total of 854 Koreans, aged from 20 to 60, participated in the study. They indicated which colors they associated with various personality words, completed the Ten Item Personality Inventory, and ranked their color preferences. We analyzed the data using frequency analysis, correlation analysis, t-tests, regression analysis, and cluster analysis.ResultsThe analyses revealed that all five personality types have characteristic color associations. Through regression analysis, we found that color preference can significantly predict personality. The comparison among personality groups produced by cluster analysis confirmed that people with strong specific personalities prefer the colors that symbolize their personalities.DiscussionThis study’s findings highlight the relationship between personality and color preference. The limitations and suggestions for future studies are also presented.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1065372/fullpersonalitybig five personalitycolorcolor preferencecolor connotation |
| spellingShingle | Juliet Jue Jung Hee Ha Exploring the relationships between personality and color preferences Frontiers in Psychology personality big five personality color color preference color connotation |
| title | Exploring the relationships between personality and color preferences |
| title_full | Exploring the relationships between personality and color preferences |
| title_fullStr | Exploring the relationships between personality and color preferences |
| title_full_unstemmed | Exploring the relationships between personality and color preferences |
| title_short | Exploring the relationships between personality and color preferences |
| title_sort | exploring the relationships between personality and color preferences |
| topic | personality big five personality color color preference color connotation |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1065372/full |
| work_keys_str_mv | AT julietjue exploringtherelationshipsbetweenpersonalityandcolorpreferences AT jungheeha exploringtherelationshipsbetweenpersonalityandcolorpreferences |