STRATEGI PEMASARAN INDUSTRI CAFÉ DI SENTRA PARIWISATA PANTAI KEDONGANAN UNTUK MENGATASI KRISIS EKONOMI GLOBAL

The existence of cafe industry in Kedonganan beach as a component of new tourism products must be consistently preserved. For its sustainability, all marketing problem should be well overcome for the customer’s satisfaction. Based on Internal-External matric analysis, the position of cafe industry i...

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Bibliographic Details
Main Author: I P. Sudana
Format: Article
Language:English
Published: Universitas Udayana 2012-10-01
Series:Buletin Udayana Mengabdi
Online Access:http://ojs.unud.ac.id/index.php/jum/article/view/2083