Factors influencing the consumer behaviour when buying food

Factors influencing the consumer behaviour when buying food

The paper analyses buying behaviour of Czech consumer units on the market with food. Authors present the factors that can influence significantly this behaviour, e.g. price, brand, quality, product attributes, habits, price reductions, advertisement, innovation and word-of-mouth. The results were ob...

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Bibliographic Details
Main Authors: J. Stávková, H. Prudilová, Z. Toufarová, L. Nagyová
Format: Article
Language:English
Published: Czech Academy of Agricultural Sciences 2007-06-01
Series:Agricultural Economics (AGRICECON)
Subjects:
consumer behaviour
consumer units
marketing research
factor analysis
chi-quadrate
Online Access:https://agricecon.agriculturejournals.cz/artkey/age-200706-0005_factors-influencing-the-consumer-behaviour-when-buying-food.php

Internet

https://agricecon.agriculturejournals.cz/artkey/age-200706-0005_factors-influencing-the-consumer-behaviour-when-buying-food.php

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