The relevance of lead prioritization: a B2B lead scoring model based on machine learning
In business-to-business (B2B) companies, marketing and sales teams face significant challenges in identifying, qualifying, and prioritizing a large number of leads. Lead prioritization is a critical task for B2B organizations because it allows them to allocate resources more effectively, focus their...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-03-01
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| Series: | Frontiers in Artificial Intelligence |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/frai.2025.1554325/full |