Culture and Marketing
Culture is one of the key concepts in marketing and consumer behavior research. The relationship between culture and marketing is diverse: not only does culture influence marketing activities and consumer behavior, but marketing also creates culture/subculture and companies sell cultural contents an...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2023-03-01
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| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/4/42_2023.016/_html/-char/en |