Culture and Marketing
Culture is one of the key concepts in marketing and consumer behavior research. The relationship between culture and marketing is diverse: not only does culture influence marketing activities and consumer behavior, but marketing also creates culture/subculture and companies sell cultural contents an...
| Main Author: | |
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2023-03-01
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| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/4/42_2023.016/_html/-char/en |
| _version_ | 1797855370340728832 |
|---|---|
| author | Wataru Uehara |
| author_facet | Wataru Uehara |
| author_sort | Wataru Uehara |
| collection | DOAJ |
| description | Culture is one of the key concepts in marketing and consumer behavior research. The relationship between culture and marketing is diverse: not only does culture influence marketing activities and consumer behavior, but marketing also creates culture/subculture and companies sell cultural contents and use culture in their marketing activities. This special issue presents four studies that focus on the diverse aspects of culture and marketing. |
| first_indexed | 2024-04-09T20:21:29Z |
| format | Article |
| id | doaj.art-f01965c7fdf84b178b99aa501af32205 |
| institution | Directory Open Access Journal |
| issn | 0389-7265 2188-1669 |
| language | Japanese |
| last_indexed | 2024-04-09T20:21:29Z |
| publishDate | 2023-03-01 |
| publisher | Japan Marketing Academy |
| record_format | Article |
| series | Maketingu Janaru |
| spelling | doaj.art-f01965c7fdf84b178b99aa501af322052023-03-31T02:32:17ZjpnJapan Marketing AcademyMaketingu Janaru0389-72652188-16692023-03-014243510.7222/marketing.2023.016marketingCulture and MarketingWataru Uehara0Senior Editor and Associate Professor, School of Business Administration, Hitotsubashi University, JapanCulture is one of the key concepts in marketing and consumer behavior research. The relationship between culture and marketing is diverse: not only does culture influence marketing activities and consumer behavior, but marketing also creates culture/subculture and companies sell cultural contents and use culture in their marketing activities. This special issue presents four studies that focus on the diverse aspects of culture and marketing.https://www.jstage.jst.go.jp/article/marketing/42/4/42_2023.016/_html/-char/en |
| spellingShingle | Wataru Uehara Culture and Marketing Maketingu Janaru |
| title | Culture and Marketing |
| title_full | Culture and Marketing |
| title_fullStr | Culture and Marketing |
| title_full_unstemmed | Culture and Marketing |
| title_short | Culture and Marketing |
| title_sort | culture and marketing |
| url | https://www.jstage.jst.go.jp/article/marketing/42/4/42_2023.016/_html/-char/en |
| work_keys_str_mv | AT wataruuehara cultureandmarketing |