Factors Affecting Review Helpfulness:
Many review sites, such as Amazon.com and TripAdvisor, have a “helpful” button that allows people to cast their votes on the helpfulness of a review. Marketing, consumer behavior, and information systems scholars have extensively examined review, reviewer, and product characteristics that affect rev...
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2021-03-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/4/40_2021.017/_html/-char/en |