If content is king, conversion is queen: The dilemma of Dona Diva
This work presents the real story of Dona Diva, a semi-jewelry company operating in e-commerce and serving the entire national territory, both in wholesale and retail. This study focuses on highlighting the digital marketing strategies implemented by the company's founders and its marketing an...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)
2025-01-01
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| Series: | Regepe Entrepreneurship and Small Business Journal |
| Subjects: | |
| Online Access: | https://www.regepe.org.br/regepe/article/view/2631 |