Memprediksi Niat Beli Produk Fashion Melalui Aplikasi Marketplace Dengan Theory Planned Behaviour Dan Product Knowledge Sebagai Variabel Moderasi Dengan Analisa Partial Least Square (PLS)
The purpose of this study was to examine the behavior of UIN Saizu students using The Theory Planned Behaviour (TPB) related to the intention to buy fashion products using a marketplace application with product knowledge as the moderating variable. The number of samples is 100 UIN Saizu students wit...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi dan Bisnis Islam IAIN Purwokerto
2022-07-01
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| Series: | El-Jizya: Jurnal Ekonomi Islam |
| Online Access: | https://ejournal.uinsaizu.ac.id/index.php/eljizya/article/view/5718 |