A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing

A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing

The aim of this study is to perform a comprehensive bibliometric analysis of functional near-infrared spectroscopy (fNIRS) and functional magnetic resonance imaging (fMRI) tools. To achieve this aim, we adopted the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) protocol...

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Bibliographic Details
Main Authors: Ahmed Alsharif, Nor Zafir Md. Salleh, Lina Pilelienė
Format: Article
Language:English
Published: Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house 2023-09-01
Series:Scientific Annals of Economics and Business
Subjects:
fnirs
fmri
bibliometric analysis
neuromarketing
consumer neuroscience
scopus database.
Online Access:http://saeb.feaa.uaic.ro/index.php/saeb/article/view/2137

Internet

http://saeb.feaa.uaic.ro/index.php/saeb/article/view/2137

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