DOES A DESTINATION IMAGE DIFFER BASED ON THE GENDER OF “ITB” VISITORS? THE CASE OF SERBIA AS A DEVELOPING TRAVEL DESTINATION

DOES A DESTINATION IMAGE DIFFER BASED ON THE GENDER OF “ITB” VISITORS? THE CASE OF SERBIA AS A DEVELOPING TRAVEL DESTINATION

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This paper's frame of reference is tourism marketing, evaluating the image of targeted travel destination from the gender standpoint. For emerging destinations in south-eastern Europe like Serbia, latent connections between destination image and gender are therefore of particular interest for e...

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Bibliographic Details
Main Authors: Dejan Berić, Karolina Simat, Verica Milutinović, Ivana Stević, Ivana Vidaković
Format: Article
Language:English
Published: Geographical Institute "Jovan Cvijić" SASA 2019-12-01
Series:Zbornik Radova: Geografski institut "Jovan Cvijić"
Subjects:
gender
marketing
destination
travel
image
Serbia
Online Access:http://ojs.gi.sanu.ac.rs/index.php/zbornik/article/view/353

Internet

http://ojs.gi.sanu.ac.rs/index.php/zbornik/article/view/353

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