DOES A DESTINATION IMAGE DIFFER BASED ON THE GENDER OF “ITB” VISITORS? THE CASE OF SERBIA AS A DEVELOPING TRAVEL DESTINATION
This paper's frame of reference is tourism marketing, evaluating the image of targeted travel destination from the gender standpoint. For emerging destinations in south-eastern Europe like Serbia, latent connections between destination image and gender are therefore of particular interest for e...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Geographical Institute "Jovan Cvijić" SASA
2019-12-01
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| Series: | Zbornik Radova: Geografski institut "Jovan Cvijić" |
| Subjects: | |
| Online Access: | http://ojs.gi.sanu.ac.rs/index.php/zbornik/article/view/353 |
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