The Effect of Muslim Products as an Islamic Retail Store Attribute: A Study on Muslim Consumer Patronage Behaviour in Malaysia
As Malaysian Muslim consumers are more concerned about religious teachings, the doubt about the halalalness of the ingredients, processing and handling of the products has attracted Muslim consumers’ attention. Recently, Muslims are not only concerned about halal but the issue of “halalal tayibb...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2015-08-01
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| Series: | International Journal of Management Studies |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/ijms/article/view/10457 |