The Effect of Muslim Products as an Islamic Retail Store Attribute: A Study on Muslim Consumer Patronage Behaviour in Malaysia
As Malaysian Muslim consumers are more concerned about religious teachings, the doubt about the halalalness of the ingredients, processing and handling of the products has attracted Muslim consumers’ attention. Recently, Muslims are not only concerned about halal but the issue of “halalal tayibb...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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UUM Press
2015-08-01
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| Series: | International Journal of Management Studies |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/ijms/article/view/10457 |
| _version_ | 1797943202473312256 |
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| author | Waida Irani Mohd Fauzi Sany Sanuri Mohd Mokhtar Rushami Zien Yusoff |
| author_facet | Waida Irani Mohd Fauzi Sany Sanuri Mohd Mokhtar Rushami Zien Yusoff |
| author_sort | Waida Irani Mohd Fauzi |
| collection | DOAJ |
| description | As Malaysian Muslim consumers are more concerned about religious teachings, the doubt about the halalalness of the ingredients, processing and handling of the products has attracted Muslim consumers’ attention. Recently, Muslims are not only concerned about halal but the issue of “halalal tayibbah†has obtained great attention. In order to verify the “halalal tayibbah†concept, the acceptance of Muslim-made products is increasing in the market. With the spirit of helping the economy of the ummah, Muslim consumers tend to give their support to Muslim products. With a high demand for Muslim products, an initiative to introduce an Islamic-focused retail store has shown significant growth. Essentially, the store will provide a range of Muslim products as a substitute for previous brands. With regard to this phenomenon, the present study investigates the effect of Muslim products in an Islamic retail store on Muslim consumer-patronage behaviour. In order to get feedback, self-administered questionnaires were distributed to 384 patrons of Islamic retail stores in the northern region of Malaysia. The result of the partial least square analysis concluded that the provision of Muslim products has a significant impact on the patronage-behaviour of Muslim consumers. By buying Muslim products, Muslim consumers feel more confident that they are buying products that are religiously allowable and it prompts Muslim consumers’ buying-decisions in patronizing a store.
Keywords: Muslim product. Muslim and patronage behaviour. |
| first_indexed | 2024-04-10T20:20:30Z |
| format | Article |
| id | doaj.art-f0b0b1a3aba442889af26c5a1f79b1c7 |
| institution | Directory Open Access Journal |
| issn | 2232-1608 2180-2467 |
| language | English |
| last_indexed | 2024-04-10T20:20:30Z |
| publishDate | 2015-08-01 |
| publisher | UUM Press |
| record_format | Article |
| series | International Journal of Management Studies |
| spelling | doaj.art-f0b0b1a3aba442889af26c5a1f79b1c72023-01-26T03:11:54ZengUUM PressInternational Journal of Management Studies2232-16082180-24672015-08-0122The Effect of Muslim Products as an Islamic Retail Store Attribute: A Study on Muslim Consumer Patronage Behaviour in MalaysiaWaida Irani Mohd Fauzi0Sany Sanuri Mohd Mokhtar1Rushami Zien Yusoff2School of Busniness Management Universiti Utara MalaysiaSchool of Busniness Management Universiti Utara MalaysiaSchool of Busniness Management Universiti Utara MalaysiaAs Malaysian Muslim consumers are more concerned about religious teachings, the doubt about the halalalness of the ingredients, processing and handling of the products has attracted Muslim consumers’ attention. Recently, Muslims are not only concerned about halal but the issue of “halalal tayibbah†has obtained great attention. In order to verify the “halalal tayibbah†concept, the acceptance of Muslim-made products is increasing in the market. With the spirit of helping the economy of the ummah, Muslim consumers tend to give their support to Muslim products. With a high demand for Muslim products, an initiative to introduce an Islamic-focused retail store has shown significant growth. Essentially, the store will provide a range of Muslim products as a substitute for previous brands. With regard to this phenomenon, the present study investigates the effect of Muslim products in an Islamic retail store on Muslim consumer-patronage behaviour. In order to get feedback, self-administered questionnaires were distributed to 384 patrons of Islamic retail stores in the northern region of Malaysia. The result of the partial least square analysis concluded that the provision of Muslim products has a significant impact on the patronage-behaviour of Muslim consumers. By buying Muslim products, Muslim consumers feel more confident that they are buying products that are religiously allowable and it prompts Muslim consumers’ buying-decisions in patronizing a store. Keywords: Muslim product. Muslim and patronage behaviour.https://e-journal.uum.edu.my/index.php/ijms/article/view/10457Muslim productMuslim and patronage behaviour |
| spellingShingle | Waida Irani Mohd Fauzi Sany Sanuri Mohd Mokhtar Rushami Zien Yusoff The Effect of Muslim Products as an Islamic Retail Store Attribute: A Study on Muslim Consumer Patronage Behaviour in Malaysia International Journal of Management Studies Muslim product Muslim and patronage behaviour |
| title | The Effect of Muslim Products as an Islamic Retail Store Attribute: A Study on Muslim Consumer Patronage Behaviour in Malaysia |
| title_full | The Effect of Muslim Products as an Islamic Retail Store Attribute: A Study on Muslim Consumer Patronage Behaviour in Malaysia |
| title_fullStr | The Effect of Muslim Products as an Islamic Retail Store Attribute: A Study on Muslim Consumer Patronage Behaviour in Malaysia |
| title_full_unstemmed | The Effect of Muslim Products as an Islamic Retail Store Attribute: A Study on Muslim Consumer Patronage Behaviour in Malaysia |
| title_short | The Effect of Muslim Products as an Islamic Retail Store Attribute: A Study on Muslim Consumer Patronage Behaviour in Malaysia |
| title_sort | effect of muslim products as an islamic retail store attribute a study on muslim consumer patronage behaviour in malaysia |
| topic | Muslim product Muslim and patronage behaviour |
| url | https://e-journal.uum.edu.my/index.php/ijms/article/view/10457 |
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