The Meanings of “Good Service Quality”: Insights from a Private University Brand in the Kingdom of Bahrain
The phenomenon of branding has become increasingly significant within the competitive tertiary education arena, particularly in emerging economies. Using ethnographic approach and supported by experiential and observation data collection techniques, the paper seeks to draw insights on service deliv...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2018-03-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/6021 |