Tactical silence as a marketing strategy. The case of Elden ring
An advertising campaign for a product is almost as important as the product itself. In order to gather attention and build excitement, a company must consistently advertise, display and disseminate news about its upcoming project. This rule applies to any type of industry, including the vid...
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| Format: | Article |
| Language: | Bulgarian |
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Sofia University "St. Kliment Ohridski"
2023-04-01
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| Series: | Медии и език |
| Online Access: | http://medialinguistics.com/2023/03/29/elden-ring-the-power-of-the-fans/ |