Service Quality Dimensions in Pay TV Industry: A Preliminary Study
Pay TV industry has been experiencing a considerably high growth rate in terms of revenues and subscribers Technological advancement in pay TV services industry inflicts the demands for higher service quality for competitiveness and business success. The increasing demand in pay TV service offering...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-05-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/2494 |