Anti-alcohol advertisements. Persuasion techniques
This paper analyses anti-alcohol social advertisements. Assuming that in social advertising both linguistic and visual means of persuasion are used to provoke the addressee’s reaction, the author aims at determining the most dominating and effective linguistic and non-linguistic means of persuasion...
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| Format: | Article |
| Language: | deu |
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Vilnius University Press
2016-04-01
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| Series: | Taikomoji kalbotyra |
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| Online Access: | https://www.journals.vu.lt/taikomojikalbotyra/article/view/17507 |