The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style
One of the most important issues that Iran faces with is boycott term that can be studied from various aspects and for the first time in Iran this variable is marked in management concept in this paper. The purpose of the paper is surveying the impact of boycott intention on purchase decision throug...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2016-01-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1943-1&slc_lang=en&sid=1 |